Angelo Wagan

In celebration of Emirati Mother’s Day, our aim is to craft a simple yet deeply resonant campaign that captures the essence of maternal love from a daughter’s perspective. Embracing the authenticity of this emotional bond, we strive for a campaign that is both impactful and straightforward, reflecting the sentiments shared among Emirati locals.

To ensure alignment with our target audience, meticulous attention is given to budgeting and casting, ensuring that our chosen actresses embody the values and aspirations of our community.

Centered around the theme “Mom, You Deserve the Best,” our campaign is inspired by the universal sentiment held by daughters worldwide—that their mothers are unparalleled.

Setting the stage for our narrative, we opt for the serene ambiance of the Nomad villa, chosen for its simplicity and abundant natural light—a perfect backdrop for our vision.

Prior to the production day, thorough preparations are made, including mockup shoots conducted in-house to optimize efficiency during filming.

With actresses scheduled for a four-hour shoot, every scene is meticulously timed, allowing for seamless execution of our storyline alongside supplementary photoshoots.

Our campaign is unveiled across various online platforms, including Facebook, Instagram, and YouTube, maximizing reach and engagement through both paid and organic strategies.

Additionally, the campaign is integrated into our newsletters and prominently featured on our website, ensuring widespread exposure.

Given our inaugural collaboration with actresses, meticulous planning was essential to orchestrate each scene and action with precision, ensuring a seamless production process.

The impact of our campaign is evident in the metrics: a notable 8% increase in sales compared to the previous year, accompanied by a commendable 6% rise in average order value. Particularly noteworthy is the exceptional x16.43 return on ad spend (ROAS) achieved through our Meta ads conversion campaign, underscoring the efficacy of our strategic approach.